Sandwich or sweets? An assessment of two novel implicit association tasks to capture dynamic motivational tendencies and stable evaluations towards foods
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文摘

Motivational and evaluative responses towards food were studied.

Indirect measurement procedures to direct measures were compared.

A motivational and an evaluative variant of the recoding-free Implicit Association Tests were used.

The m-IAT-RF reflected different motivations towards two foods in two hunger groups.

The e-IAT-RF measured no clear “evaluative preferences”.

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