Klassika zhanra: The flamewar as a genre in the Russian blogosphere
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- 作者：Renee Perelmutter ; rperel@ku.eduAuthor Vitae
- 关键词：Genre theory ; Impoliteness ; Computer-mediated communication ; Flaming ; (Dis)affiliation ; Alliance building ; Polylogues
- 刊名：Journal of Pragmatics
- 出版年：2013
- 出版时间：January, 2013
- 年：2013
- 卷：45
- 期：1
- 页码：74-89
- 全文大小：500 K
文摘
Adopting genre approach to (im)politeness phenomena, this paper explores impoliteness as it emerges within a specific polylogous communicative event - the online flamewar. While scholars of CMC have referred to flaming as an essentially antisocial activity that negatively impacts Internet users (), I show how a Russian-language flamewar contributes to sociability both on the micro level, by building alliances through the face-threatening ¡®snub the other¡¯ strategy, and on the macro level, by renewing the participants¡¯ sense of belonging to a loosely delimited blogging community. The mechanics of the flamewar's progression, the impoliteness strategies employed therein, and the processes of escalation are highly recognizable to Russian-language bloggers, constituting the flamewar as a genre of social engagement. The flamewar-as-genre frames the core of the argument, in this case a debate on historical rights and discursive authority within a community with a strong sense of shared history, but a weak sense of common practice.