文摘
The need to confirm the applicability of an integrated destination image model to local residents is highlighted. The hypothesized relationships were tested using local residents and tourists in the resort city of Eilat. The cognitive, affective and the overall image evaluations positively affect intention to recommend. Among tourists, the affective component exerted a greater influence than the cognitive on overall image and behavior. Thefindings help explain how differences between the respective images of each group arise.