The price sensitivity of mobile use among low income households in six countries of Asia
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- 作者：Sangamitra Ramachander ; 1 ; sangamitra@gmail.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Mobile phones ; Price elasticity of demand ; Information and Communication ; Technologies (ICTs) ; Economic development ; Asia
- 刊名：Telecommunications Policy
- 出版年：2016
- 出版时间：July 2016
- 年：2016
- 卷：40
- 期：7
- 页码：673-691
- 全文大小：410 K
文摘
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This study investigates the price sensitivity of mobile use for low income households in Asia.
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Demographic/economic criteria are significant for mobile ownership but not price sensitivity of use.
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Consumption would increase in response to price fall for diversified users and emergency users.
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Owning multiple SIMs is important for price sensitivity of use.
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Competing on price could threaten long term firm survival.
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Non-price strategies are important for sustainable service delivery.