Consumer acceptance of a quick response (QR) code for the food traceability system: Application of an extended technology acceptance model (TAM)
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- 作者：Yeong Gug Kim yeongkim@kangwon.ac.kr" class="auth_mail" title="E-mail the corresponding author ; Eunju Woo ; ejwoo@kangwon.ac.kr" class="auth_mail" title="E-mail the corresponding author
- 关键词：QR code ; Food traceability system ; Perceived information ; Technology acceptance model
- 刊名：Food Research International
- 出版年：2016
- 出版时间：July 2016
- 年：2016
- 卷：85
- 期：Complete
- 页码：266-272
- 全文大小：393 K
文摘
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This study is to apply the TAM using the addition of perceived information to individuals’ behavioral intention to use.
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This study is to compare the explanatory power of the original TAM model with the expanded TAM.
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Food involvement plays a significant moderating function in between perceived information and perceived usefulness.