Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers
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- 作者：Peter R. Darkea ; 1 ; pdarke@schulich.yorku.ca" class="auth_mail" title="E-mail the corresponding author ; Michael K. Bradyb ; mbrady@fsu.edu" class="auth_mail" title="E-mail the corresponding author ; Ray L. Benedicktusc ; 2 ; rbenedicktus@lrwonline.com" class="auth_mail" title="E-mail the corresponding author ; Andrew E. Wilsond ; 3 ; andrew.wilson4@stmarys-ca.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Construal Level Theory ; Psychological distance ; Online trust ; Multichannel retailing ; Internet retailing
- 刊名：Journal of Retailing
- 出版年：2016
- 出版时间：September 2016
- 年：2016
- 卷：92
- 期：3
- 页码：287-299
- 全文大小：935 K
文摘
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Online sales for hybrid retailers exceed those of pure, online retailers.
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Distrust of pure etailers is a key reason behind the hybrid retailer advantage.
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Etailers can manage psychological distance in ways that increase trust perceptions.
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Tangibility and social proximity can be used to reduce psychological distance.
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Simple and readily available website images offset the hybrid retailer advantage.