A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism

详细信息    查看全文

• 作者：Zheng Xiang^a ; ^{philxz@vt.edu}Author Vitae ; Qianzhou Du^b ; ^{qiand12@vt.edu}Author Vitae ; Yufeng Ma^c ; ^{yufengma@vt.edu}Author Vitae ; Weiguo Fan^d ; ^wfan@vt.eduAuthor Vitae
• 关键词：Online reviews ; Hotel industry ; Information quality ; Social media analytics ; Text analytics ; Machine learning
• 刊名：Tourism Management
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：58
• 期：Complete
• 页码：51-65
• 全文大小：1452 K
• 卷排序：58

文摘

We applied text analytics to compare three major online review platforms, namely, TripAdvisor, Expedia, and Yelp. Findings show discrepancies in the representation of hotel product on these platforms. Information quality, measured by linguistic and semantic features, sentiment, rating, and usefulness, varies considerably. This study is the first to comparatively explore data quality in social media studies in hospitality and tourism. This study highlights methodological challenges and contributes to the theoretical development of social media analytics.