The Characteristics of Users in the Adoption of Low Loss Microwave Transmission Glass: A Conceptual Paper

详细信息    查看全文

• 作者：Haslinda Musa ^{haslindamusa@utem.edu.my" class="auth_mail" title="E-mail the corresponding author} ; Safri Nursyairalia ; ^{syairadamar@gmail.com" class="auth_mail" title="E-mail the corresponding author} ; Ahmad Rozelan Yunus ; Mohd Azlishah Othman
• 关键词：Commitment to product field ; Innovation-related core benefit ; Expected financial benefit ; User-manufacturer interaction ; Low Loss Transmission Glass (LLMTG) ; Adoption
• 刊名：Procedia - Social and Behavioral Sciences
• 出版年：2016
• 出版时间：31 May 2016
• 年：2016
• 卷：219
• 期：Complete
• 页码：548-554
• 全文大小：138 K

文摘

This paper aims to examine the relationship between users’ characteristics towards adopting the LLMTG. These relations were found correlated in its intention to adopt this type of glass in building structures. Despite the indication provided by numerous empirical studies, the organizations that adopt the LLMTG will gain more competitive advantage and improvement. It is strongly believed that this attempt would contribute both to knowledge of the diffusion of innovation and to implications for practice by assisting the industry to understand the important factors when adopting innovation. Rich data will be collected using questionnaire among managers from all industrial in Malaysia.