Can social media be a tool for reducing consumers’ food waste? A behaviour change experiment by a UK retailer

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• 作者：William Young^a ; ^{C.W.Young@leeds.ac.uk} ; Sally V. Russell^a ; Cheryl A. Robinson^a ; Ralf Barkemeyer^b
• 关键词：Food waste ; Retailer ; Behaviour change ; Social influence ; Social media ; Consumer
• 刊名：Resources, Conservation and Recycling
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：117
• 期：part_PB
• 页码：195-203
• 全文大小：835 K
• 卷排序：117

文摘

Social media significantly changed reported food waste behaviour. E-newsletter significantly changed reported food waste behaviour. Retailer’s magazine was not significant in changing behaviour. Control group reported a significant change in food waste behaviour. Social media may not replicate ‘face to face’ of social influence.