Power relations in social media discourse: Dialogization and monologization on corporate Facebook pages
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- 作者：Ella Lillqvist ; ella.lillqvist@aalto.fi" class="auth_mail" title="E-mail the corresponding author ; Leena Louhiala-Salminen leena.louhiala-salminen@aalto.fi" class="auth_mail" title="E-mail the corresponding author ; Anne Kankaanranta anne.kankaanranta@aalto.fi" class="auth_mail" title="E-mail the corresponding author
- 关键词：Critical discourse studies ; Power ; Dialogue ; Corporate communication ; Online media ; Facebook
- 刊名：Discourse, Context & Media
- 出版年：2016
- 出版时间：June 2016
- 年：2016
- 卷：12
- 期：Complete
- 页码：68-76
- 全文大小：406 K
文摘
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Examines power relations between companies and consumers in social media.
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Combines a critical discourse studies perspective with a Bakhtinian view of dialogue.
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Shows how divergent voices are promoted and silenced on corporate Facebook pages.
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The discourse is made appear participative while controlling which voices are heard.
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Facebook itself plays a key role in skewing discursive power relations.