Hedonic product optimisation: CATA questions as alternatives to JAR scales
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- 作者：Gastó ; n Aresa ; Juliana Cunha de Andradeb ; Lucí ; a Antú ; neza ; Florencia Alcairea ; Marianne Swaney-Stuevec ; Sheri Gordonc ; d ; Sara R. Jaegere ; sara.jaeger@plantandfood.co.nz" class="auth_mail" title="E-mail the corresponding author
- 关键词：Check-all-that-apply questions ; Just-about-right scales ; Deviations from ideal ; Drivers of liking ; Product reformulation
- 刊名：Food Quality and Preference
- 出版年：2017
- 出版时间：January 2017
- 年：2017
- 卷：55
- 期：Complete
- 页码：67-78
- 全文大小：349 K
文摘
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The use of CATA questions for hedonic product optimization was explored.
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CATA questions and just-about-right (JAR) scales were compared in six consumer studies.
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The same main directions for product improvement were identified by CATA questions and JAR scales.
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CATA questions identified fewer deviations from the ideal than JAR scales.
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Advantages and disadvantages of the two approaches are discussed.