Optimal decisions for sellers considering valuation bias and strategic consumer reactions

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• 作者：Yugang Yu ; Jie Liu ; ^{jiel@ustc.edu.cn} ; Xiaoya Han ; Can Chen
• 关键词：Operation research in marketing ; Pricing ; Valuation bias ; Strategic consumer behaviour
• 刊名：European Journal of Operational Research
• 出版年：2017
• 出版时间：1 June 2017
• 年：2017
• 卷：259
• 期：2
• 页码：599-613
• 全文大小：988 K
• 卷排序：259

文摘

Investigate the effect of valuation bias on pricing and consumer behaviour. Find that optimal price increases in the valuation bias within limits. Give benchmark for pre-announcing rising and non-increasing pricing strategy. Prove unannounced price trend and announced non-rising pricing are equivalent.