Analysis and design for multi-unit online auctions

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• 作者：Hong Wang ^{tonywh05@163.com hwangsjt@gmail.com}
• 关键词：Auctions/bidding ; Online auctions ; Posted price ; Lot size
• 刊名：European Journal of Operational Research
• 出版年：2017
• 出版时间：1 May 2017
• 年：2017
• 卷：258
• 期：3
• 页码：1191-1203
• 全文大小：669 K
• 卷排序：258

文摘

We examine the performance of the two popular selling mechanisms on the Internet (posted price and auction). Auction is preferred by the seller only when the valuation dispersion and the Web traffic are both sufficiently large. We derive the optimal number of auctions the seller should run and the optimal lot size to be sold in each auction. We show how to reconcile the conflict interests between the seller and the auction platform.