In this paper, we investigate a nonlocal and nonlinear
elliptic problem,
where
N≤3,
Ω⊂RN is a bounded domain with smooth boundary ∂Ω,
a is a nondegenerate continuous function,
p>1 and
λ∈R. We show several effects of the nonlocal coefficient
a on the structure of the solution set of (P). We first introduce a scaling observation and describe the solution set by using that of an associated
semilinear problem. This allows us to get unbounded continua of solutions
(λ,u) of (P). A rich variety of new bifurcation and multiplicity results are observed. We also prove that the nonlocal coefficient can induce up to uncountably many solutions in a convenient way. Lastly, we give some remarks from the variational point of view.