Corporate social responsibility and systematic risk of restaurant firms: The moderating role of geographical diversification

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• 作者：Sungbeen Park ^{spp5178@psu.edu}Author Vitae ; Sujin Song ^{sxs6040@psu.edu}Author Vitae ; Seoki Lee ; ^{leeseoki@psu.edu}Author Vitae
• 关键词：Corporate social responsibility (CSR) ; Positive CSR ; Negative CSR ; Systematic risk ; Beta ; Geographical diversification ; Moderating effect
• 刊名：Tourism Management
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：59
• 期：Complete
• 页码：610-620
• 全文大小：510 K
• 卷排序：59

文摘

This study examines the effect of CSR on a restaurant firm's risk. This study examines the moderating role of a restaurant firm's geographical diversification. Geographical diversification significantly moderates the relationship between CSR and risk.