Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey

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• 作者：Soner Esmer^a ; ^{soner.esmer@deu.edu.tr" class="auth_mail" title="E-mail the corresponding author} (Associate Professor) ; Hong-Oanh Nguyen ; Ph.D.^b ; ^{o.nguyen@utas.edu.au" class="auth_mail" title="E-mail the corresponding author} ; Yapa Mahinda Bandara ; Ph.D.^c ; ^{mahindab@uom.lk" class="auth_mail" title="E-mail the corresponding author} ; Kazim Yeni ; Ph.D.^d ; ^{kazimyeni76@gmail.com" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Non-price Competition ; Port Services ; SEM ; Turkish Ports
• 刊名：The Asian Journal of Shipping and Logistics
• 出版年：2016
• 出版时间：March 2016
• 年：2016
• 卷：32
• 期：1
• 页码：3-11
• 全文大小：302 K

文摘

Although the port sector has been facing increasing competition, there is limited research on how ports compete using non-price competition strategies. There are a few studies on non-price competition in the port sector. However they mainly focus on the marketing aspect. This paper seeks to fill this gap in the literature, especially from a combined marketing-economic perspective. Especially the paper's main objective is to identify the determinants of non-price competition in the port sector and evaluate their effect on various aspects of non-price competition. We start with a general conceptual framework to explain how competition in the sector can be affected by various factors and then propose an analytical framework on non-price competition. The analytical model is then used to support the design of a survey questionnaire. Next, hypothesis tests are conducted using exploratory factor analysis (EFA) and structural equation modeling (SEM) and data collected from a survey of Turkish ports. Based on the analysis results, the implications for port management and future research are also discussed.