Agenda-building linkages between public relations and state news media during the 2010 Florida Senate Election
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- 作者：Spiro Kiousisa ; skiousis@jou.ufl.edu" class="auth_mail" title="E-mail the corresponding author ; Ji Young Kimb ; jkim22@hawaii.edu" class="auth_mail" title="E-mail the corresponding author ; Sarabdeep K. Kochharc ; research@instituteforpr.org" class="auth_mail" title="E-mail the corresponding author ; Hyun-Ji Limd ; hlim@miami.edu" class="auth_mail" title="E-mail the corresponding author ; Jung Min Parke ; jmpark.uf@gmail.com" class="auth_mail" title="E-mail the corresponding author ; Jin Sook Ime ; imjins@gmail.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Agenda building ; Political public relations ; Information subsidies ; Social media
- 刊名：Public Relations Review
- 出版年：2016
- 出版时间：March 2016
- 年：2016
- 卷：42
- 期：1
- 页码：240-242
- 全文大小：172 K
文摘
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This study examined the role of political public relations in contributing to the news media agenda during the 2010 Florida Senate Election involving three major candidates.
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A total of 1503 public relations messages and 709 state newspaper stories were analyzed.
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The findings confirm the key role of public relations in agenda building for object and attribute salience in political campaigns.
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Some marked differences were observed across the different types of information subsidies on traditional and online/social media.