The impact of technological learning on NPD outcomes: The moderating effect of project complexity

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• 作者：Joshua Ignatius^a ; Jasmine Yeap Ai Leen^b ; ^{jazmynyeap@yahoo.com} ; T. Ramayah^b ; Chai Kah Hin^c ; Muhamad Jantan^d
• 关键词：New product development ; Product innovation ; Technological learning ; Project complexity ; Emerging economies
• 刊名：Technovation
• 出版年：2012
• 出版时间：July-August, 2012
• 年：2012
• 卷：32
• 期：7-8
• 页码：452-463
• 全文大小：334 K

文摘

The innovative status of an emerging market is largely attributed to the technological learning maturity of its finest multinational companies (MNCs). This study uses the information processing perspective to investigate the impact of inter-/intra-functional technological learning (knowledge acquisition, information distribution, information interpretation and organizational memory) of 105 project teams on new product development (NPD) outcomes (project success, development speed and product entry timeliness) across nine MNCs. Of the four technological learning dimensions, only organizational memory did not possess a direct relationship with any NPD outcome dimensions. This study further contrasts the above impact across varying levels of project complexity. Information interpretation and organizational memory contribute to project success for low complexity projects. Conversely, for high complexity projects, development speed is contingent on organizational memory.