NPD speed vs. innovativeness: The contingent impact of institutional and market environments

详细信息    查看全文

• 作者：Shibin Sheng ; Kevin Zheng Zhou ; Leopold Lessassy
• 关键词：NPD speed ; Technological radicalness ; Institutional environment ; Market environment
• 刊名：Journal of Business Research
• 出版年：2013
• 出版时间：November, 2013
• 年：2013
• 卷：66
• 期：11
• 页码：2355-2362
• 全文大小：403 K

文摘

Whereas new product development (NPD) speed and product innovativeness are two critical strategic determinants of firm performance, previous studies show inconclusive findings about their effects. Drawing on institutional and contingency perspectives, this study elucidates value appropriation issues in NPD and examines how the effects of NPD speed and technological radicalness are contingent on institutional frameworks and market conditions. Results from 244 high-tech companies in China show that dysfunctional competition enhances the effect of NPD speed, but legal inadequacy hinders the impact of technological radicalness on firm performance. Market growth strengthens the performance effect of NPD speed but restrains the effect of technological radicalness. In addition, technological radicalness demonstrates stronger effects on firm performance when demand uncertainty is high.