Consuming use orientated product service systems: A consumer culture theory perspective
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Investigates implementation gap of product service system (PSS) in consumer markets.

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Empirical study of infant care equipment PSS.

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Explores consumption of PSS through the lens of consumer culture theory (CCT).

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Discusses the functional and symbolic value consumers can extract from PSS.

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Proposes consumer groups such as ‘nomadic consumers’ as possible recipients of PSS.

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