New research is emerging on the relationships between tourism and quality of life (QOL) and subjective well-being (SWB). This paper develops a measure of SWB and reports findings from a two-step survey that measured changes in well-being amongst low-income individuals who had received financial support to access a holiday break (¡®social tourists¡¯). This is the first study to assess well-being amongst social tourists. The findings indicate that tourism contributes to social tourist¡¯s well-being. There are greater effects in some areas including psychological resources, leisure and family life domains contributing to social well-being. Social tourists have lower levels of SWB than the general population. Further studies are needed to compare tourism¡¯s contribution to SWB amongst mainstream tourists.