The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions

详细信息    查看全文

• 作者：Jungsun (Sunny) Kim^a ; ^{sunny.kim@unlv.edu} ; HakJun Song^b ; ^{bloodia@pcu.ac.kr} ; Choong-Ki Lee^c ; ^{cklee@khu.ac.kr} ; Jin Young Lee^d ; ^{jincasino@nate.com}
• 关键词：Corporate social responsibility ; Stakeholder theory ; Legitimacy theory ; Social performance model ; Corporate image ; Revisit intentions ; Casino
• 刊名：International Journal of Hospitality Management
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：61
• 期：Complete
• 页码：73-81
• 全文大小：798 K
• 卷排序：61

文摘

This study investigated the effects of corporate social responsibility (CSR) on corporate image (CI) and customers’ behavioral intentions (i.e., revisit intentions) (BI) in the gaming industry. Ethical CSR had the strongest direct impact on CI, followed by economic and philanthropic CSR. Only philanthropic CSR had a significant and direct effect on BI. CI mediated the relationship between three types of CSR (i.e., ethical, economic, and philanthropic) and BI. This study contributes to the literature by empirically examining the role of CSR in a controversial industry.