The Cognitive Role of Metaphors in Processes of Cultural Production

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• 作者：Valery A. Surovtsev ; ^{surovtsev1964@mail.ru" class="auth_mail" title="E-mail the corresponding author} ; Vasily N. Syrov
• 关键词：production of culture ; metaphor ; interaction view of metaphor ; principal subject ; subsidiary subject
• 刊名：Procedia - Social and Behavioral Sciences
• 出版年：2015
• 出版时间：22 August 2015
• 年：2015
• 卷：200
• 期：Complete
• 页码：130-134
• 全文大小：285 K

文摘

This paper discusses the potential of metaphor in the processes of cultural production. The authors believe that the creation of metaphors should be viewed as a mechanism for such production. This approach involves the interpretation of metaphor as a way of creating new meanings. The development of this idea requires a revision of the widespread substitution view of metaphor. So, if the literal meaning is known, the use of metaphors should be considered excessive. To avoid the view of metaphor as a simile or analogy, it must be assumed that through metaphor the common feature is created rather than explicated. To do this, a hypothesis is developed that the primary effect of metaphor is simply to capture imagination.