Consumer preferences for food labels on tomatoes in Germany - A comparison of a quasi-experiment and two stated preference approaches
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- 作者：Stephan G.H. Meyerding meyerding@zbg.uni-hannover.de" class="auth_mail" title="E-mail the corresponding author
- 关键词：Conjoint analysis ; Consumer marketing ; Sustainability ; Social desirability ; Purchasing behavior ; Carbon footprint label ; Local production
- 刊名：Appetite
- 出版年：2016
- 出版时间：1 August 2016
- 年：2016
- 卷：103
- 期：Complete
- 页码：105-112
- 全文大小：1055 K
文摘
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The results support the assumption of a social desirability effect.
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The results differ between the quasi-experiment and the two stated preference approaches.
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Using a combination of methods for understanding the true behavior of consumers is important as demonstrated by this paper.
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The participants in the quasi-experiment preferred tomatoes without a label to those with carbon footprint labels.
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In the quasi-experiment “grown locally” shows the highest utility after price; local origin is preferred to organic.