Demographics and Internet behaviors as predictors of active publics
详细信息 查看全文
- 作者：David M. Dozier ; ddozier@mail.sdsu.edu" class="auth_mail" title="E-mail the corresponding author ; Hongmei Shen hshen@mail.sdsu.edu" class="auth_mail" title="E-mail the corresponding author ; Kaye D. Sweetser ksweetser@mail.sdsu.edu" class="auth_mail" title="E-mail the corresponding author ; Valerie Barker valeriebarker@valeriebarker.net" class="auth_mail" title="E-mail the corresponding author
- 关键词：Political activism ; Active publics ; Situational theory ; Political public relations ; Self-efficacy ; Narcotizing dysfunction
- 刊名：Public Relations Review
- 出版年：2016
- 出版时间：March 2016
- 年：2016
- 卷：42
- 期：1
- 页码：82-90
- 全文大小：454 K
文摘
- •
We explicated the concept of online political activism (OPA).
- •
We developed a short, 4-item OPA index that is valid and reliable.
- •
We conducted a national survey of Internet users using random digit dialing.
- •
Those with greater OPA are older, wealthier, and more liberal.
- •
Those with greater OPA have high Internet self-efficacy and use search engines frequently.