Too many destinations to visit: Tourists’ dilemma?
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文摘
Introduces the moderating impact of self-confidence on choice overload effects. Self-confidence mitigates the negative effects of large destination choice-sets. Uncertainty mediates the effect of choice-set size on post-choice evaluation. Choice overload exists in early as well as late stages of travel decision-making. Self-confidence boosts can be easily applied into sales pitches and communications.

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