Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall

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• 作者：Tongzhe Li^a ; John C. Bernard^a ; Zachary A. Johnston^a ; Kent D. Messer^a ; Harry M. Kaiser^b ; ^{hmk2@cornell.edu}
• 关键词：D12 ; M31 ; Q13
• 刊名：Food Policy
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：66
• 期：Complete
• 页码：25-34
• 全文大小：743 K
• 卷排序：66

文摘

Economic experiments investigated consumers’ willingness to pay (WTP) for eggs. One experiment was conducted just before and the other soon after a major egg recall. The average WTPs were not significantly different before and after the recall. WTP for organic eggs significantly increased in the negative information treatment. Balanced information had a positive effect on consumer WTP for conventional eggs.