Classifying multi-destination trips in Austria with big data

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• 作者：Irem Ö ; nder ; Dr. ^{irem.onder@modul.ac.at}Author Vitae
• 关键词：Multi-destination trips ; Destination marketing ; Flickr ; Geotagging ; Big data
• 刊名：Tourism Management Perspectives
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：21
• 期：Complete
• 页码：54-58
• 全文大小：389 K
• 卷排序：21

文摘

Identifies multi-destination trips in Austria based on the data retrieved from Flickr. Multi-destination trips are classified according to modified LCF model. The results show 3 types of patterns: single destination, base camp, and regional tour trips. The cities are categorized using cluster analysis and practical implications are derived.