Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival
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- 作者：Arman Akhoondnejad <sup>arman_a1363@yahoo.com" class="auth_mail" title="E-mail the corresponding authorsup>Author Vitae
- 关键词：Festival authenticity ; Festival quality ; Festival value ; Satisfaction with festival ; Trust in festival ; Loyalty to festival
- 刊名：Tourism Management
- 出版年：2016
- 出版时间：February 2016
- 年：2016
- 卷：52
- 期：Complete
- 页码：468-477
- 全文大小：1486 K
文摘
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A comprehensive model of attendee loyalty at a local festival was examined.
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Perceived authenticity influenced perceived quality, value and satisfaction.
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Perceived quality was found to have the direct effect on perceived value, satisfaction and trust.
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Perceived value affected satisfaction, trust and loyalty.
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Satisfaction had the direct effect on loyalty and so did trust.