The roles and effectiveness of design in new product development: A study of Irish manufacturers
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- 作者：Stephen Ropera ; stephen.roper@wbs.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Pietro Michelib ; pietro.micheli@wbs.ac.uk" class="auth_mail" title="E-mail the corresponding author ; James H. Lovea ; jim.love@wbs.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Priit Vahterc ; Priit.Vahter@ut.ee" class="auth_mail" title="E-mail the corresponding author
- 关键词：Design ; New product development ; Manufacturing ; Ireland
- 刊名：Research Policy
- 出版年：2016
- 出版时间：February 2016
- 年：2016
- 卷：45
- 期：1
- 页码：319-329
- 全文大小：1068 K
文摘
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We provide evidence of the value of employing designers in different roles in the NPD process.
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We find employing designers as specialists or in a bridging role increases innovation significantly.
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Employing designers continuously increases innovation by around a fifth.
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Our results suggest complementarity between R&D and design engagement within the NDP process.