The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch

详细信息    查看全文

• 作者：Jon-Chao Hong^a ; ^{tcdahong@gmail.com} ; Pei-Hsin Lin^b ; ^{jilllin329@gmail.com} ; Pei-Chi Hsieh^a ; ^{bipi950110@gmail.com}
• 关键词：Smartwatch ; Consumer innovativeness ; Hedonic value ; Utilitarian value ; Continuance intention
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：67
• 期：Complete
• 页码：264-272
• 全文大小：484 K
• 卷排序：67

文摘

Antecedents of continuance intention to use smartwatches are analyzed. Consumer innovativeness is positively related to hedonic and utilitarian value. Continuance intention is directly affected by hedonic value and utilitarian value. Continuance intention is indirectly affected by consumer innovativeness. Innovativeness plays a critical role in building consumers' continuance intention.