An influence framework on product word-of-mouth (WoM) measurement

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• 作者：Kun Chen^a ; ^{chenk@sustc.edu.cn} ; ^{chenkun_1025@126.com}Author Vitae ; Peng Luo^b ; ^{luopeng_hit@126.com}Author Vitae ; Huaiqing Wang^a ; ^{wanghq@sustc.edu.cn}Author Vitae
• 关键词：Social influence ; Product network ; Sentiment analysis ; Word of mouth ; Product sales
• 刊名：Information & Management
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：54
• 期：2
• 页码：228-240
• 全文大小：1604 K
• 卷排序：54

文摘

A product-comparative network and inter-communication network were constructed. The transitive influence in a network was assessed. Influence-based product WoM was measured. The superior predictive power of the influence-based product WoM to other product WoM measures was illustrated.