Nutritional information and health warnings on wine labels: Exploring consumer interest and preferences
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- 作者：A. Annunziataa ; azzurra.annunziata@uniparthenope.it" class="auth_mail" title="E-mail the corresponding author ; E. Pomaricib ; R. Vecchioc ; A. Mariania
- 关键词：Wine ; Nutritional information ; Health warnings ; Consumer preferences
- 刊名：Appetite
- 出版年：2016
- 出版时间：1 November 2016
- 年：2016
- 卷：106
- 期：Complete
- 页码：58-69
- 全文大小：809 K
文摘
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We analyse consumer preferences for nutritional and health information on wine labels.
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Health warning is the attribute to which consumers assign greater utility.
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Nutritional information is preferred via a logo + claim and a glass with kcal amount.
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We examine differences among three identified consumer segments.