Cultivation effects of mass and social media on perceptions and behavioural intentions in post-disaster recovery - The case of the 2011 Great East Japan Earthquake
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文摘
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Mass and social media have different effects on people’s perceptions of the disaster.

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Effects of mass media are much stronger than effects of social media.

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Mass media is especially influential on those who were not affected by the disaster.

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Social media resonates more with those who were directly affected by the disaster.

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The perception of bonds is the most influential on people’s behavioural intentions.

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