Understanding trust influencing factors in social media communication: A qualitative study

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• 作者：Xusen Cheng^a ; ^{xusen.cheng@gmail.com} ; Shixuan Fu^a ; ¹ ; ^{fsx8888@163.com} ; Gert-Jan de Vreede^b ; ² ; ^{gdevreede@usf.edu}
• 关键词：Trust factors ; WeChat ; Social media ; Communication ; Cognitive mapping
• 刊名：International Journal of Information Management
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：37
• 期：2
• 页码：25-35
• 全文大小：1924 K
• 卷排序：37

文摘

Trust in social media communication is investigated. Interpersonal communication, group communication and mass communication are compared. We recruit 115 WeChat users to conduct semi-structured interviews. Traffic light model and trust cognitive onion model are used to analyze data. Calculative based trust is proven to be important in WeChat communication.