Cluster-level trust prediction based on multi-modal social networks

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• 作者：Weiyu Zhang^a ; ^b ; ^{zwy@bupt.edu.cn" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Bin Wu^a ; ^{wubin@bupt.edu.cn" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Yang Liu^a ; ^{liuyang1984@bupt.edu.cn" class="auth_mail" title="E-mail the corresponding author}Author Vitae
• 关键词：Trust prediction ; User-item subgroups ; Link prediction ; Trust network ; Behavior decisions
• 刊名：Neurocomputing
• 出版年：2016
• 出版时间：19 October 2016
• 年：2016
• 卷：210
• 期：Complete
• 页码：206-216
• 全文大小：849 K

文摘

Trust relation is an important connection in many online social services, and it can help online users seek reliable information. To improve trust prediction performance and alleviate the sparsity of explicit trust graph, we aggregate heterogeneous networks from both an explicit trust graph and a rating graph and exploit the effect of cluster-level trust prediction. In this paper, we propose a framework incorporating co-clustering users and item methods and aggregating of multi-model similarity of users. We first co-cluster users and items to obtain several meaningful user-item subgroups. In these subgroups, user preference on items subset is more accurate and consistent. Then, in each subgroup, we separately calculate explicit and implicit similarities between two users. Explicit similarity is achieved through Katz method based on the explicit trust graph; however, implicit similarity is calculated by our proposed method based on the rating graph. Moreover, we combine explicit and implicit similarities using a linear combination method. User pairs may belong to one or more subgroups. Therefore, we merge all aggregated similarity from all belonging subgroups to achieve trust prediction. Experimental results on three real-world datasets show that proposed framework can obtain a significant improvement in terms of prediction accuracy criteria over representative approaches.