The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior
详细信息 查看全文
- 作者：Caihong Jianga ; b ; Wenguo Zhaoa ; Xianghong Suna ; Kan Zhanga ; Rui Zhenga ; zhengrui@psych.ac.cn" class="auth_mail" title="E-mail the corresponding author ; Weina Qua ; quwn@psych.ac.cn" class="auth_mail" title="E-mail the corresponding author
- 关键词：Microblog ; Theory of planned behavior ; Intention ; Self-identity ; Social identity
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：November 2016
- 年：2016
- 卷：64
- 期：Complete
- 页码：754-759
- 全文大小：421 K
文摘
- •
Social identity was the greatest predictor of intention.
- •
Self-identity had no significant direct effect on intention.
- •
Attitude and perceived behavioral control predicted intention directly.
- •
Social identity fully mediated the effects of subjective norms on intention.
- •
Intention significantly predicted users' microblogging behaviors.