Economic analysis in product design — A case study of a TCM dietary supplement
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- 作者：Yuen Shan Cheng1 ; Ka Yip Fung1 ; Ka Ming Ng1 ; kekmng@ust.hk" class="auth_mail" title="E-mail the corresponding author ; Christianto Wibowo2
- 关键词：Product design ; Product conceptualization ; TCM dietary supplement ; Economic analysis ; Make&ndash ; buy analysis
- 刊名：Chinese Journal of Chemical Engineering
- 出版年：2016
- 出版时间：January 2016
- 年：2016
- 卷：24
- 期：1
- 页码：202-214
- 全文大小：2033 K
文摘
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An approach for the economic analysis of chemical product design is proposed.
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Consumer preferences are translated into technical product specifications.
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Pricing model and make–buy analysis are considered.
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This approach is illustrated with a case study on TCM dietary supplement.