Product diversification and property performance in the urban lodging market: The relationship and its moderators

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• 作者：Yang Yang^a ; ^{yangy@temple.edu}Author Vitae ; Yang Cao^b ; ^{cao22@email.sc.edu}Author Vitae ; Li-Ting (Grace) Yang^b ; ^{Grace.Yang@hrsm.sc.edu}Author Vitae
• 关键词：Product diversification ; Hotel performance ; Stochastic frontier analysis ; Diversification expansion rate ; Hotel location
• 刊名：Tourism Management
• 出版年：2017
• 出版时间：April 2017
• 年：2017
• 卷：59
• 期：Complete
• 页码：363-375
• 全文大小：1341 K
• 卷排序：59

文摘

We found the positive impact of product diversification on performance of hotel properties. Hotel location moderates the diversification-performance relationship. Diversification expansion rate erodes the benefits from product diversification. Foreign owned/operated can hardly leverage the benefits associated diversification.