Investigating user switching intention for mobile instant messaging application: Taking WeChat as an example
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- 作者：Xixian PengaAuthor Vitae ; Yuxiang (Chris) Zhaob ; yxzhao@vip.163.com" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Qinghua ZhucAuthor Vitae
- 关键词：Post adoptive IT use ; User switching intention ; Migration theory ; Mobile instant messaging ; WeChat
- 刊名：Computers in Human Behavior
- 出版年：2016
- 出版时间：November 2016
- 年：2016
- 卷：64
- 期：Complete
- 页码：206-216
- 全文大小：526 K
文摘
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An IT switching model based on migration theory from social network perspective is proposed.
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Relative deprivations (functional and monetary) can positively influence users’ IT switching intentions.
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Relative deprivations mediate the relationship between networks of obligation and users’ IT switching intentions.