The economic effects of domestic search engines on the development of the online advertising market

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• 作者：Sung Wook Ji^a ; ^{mediaecon3@gmail.com} ; Young-jun Choi^b ; ^{yjchoi@khu.ac.kr} ; Min Ho Ryu^c ; ^{mh.ryu@navercorp.com}
• 关键词：Domestic search engine ; Online advertising market ; Two-sided market
• 刊名：Telecommunications Policy
• 出版年：2016
• 出版时间：October 2016
• 年：2016
• 卷：40
• 期：10-11
• 页码：982-995
• 全文大小：452 K
• 卷排序：40

文摘

Some domestic search engines compete with few global search engines. The effect of domestic search engines on the online advertising market is estimated. A domestic search engine helps to increase the size of the online advertising market. There is evidence that the existence of a domestic search engine has economic value.