Extracting user web browsing patterns from non-content network traces: The online advertising case study

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• 作者：Gabriel Maciá ; -Ferná ; ndez^a ; ^{gmacia@ugr.es}  ; [Author Vitae] ; Yong Wang^b ; ^{ywang@uestc.edu.cn}  ; [Author Vitae] ; Rafael A. Rodr?´ ; guez-Gó ; mez^a ; ^{rodgom@correo.ugr.es}  ; [Author Vitae] ; Aleksandar Kuzmanovic^c ; ^{akuzma@cs.northwestern.edu}  ; [Author Vitae]
• 关键词：Online advertising ; Web navigation ; Web fingerprinting
• 刊名：Computer Networks
• 出版年：2012
• 出版时间：2 February, 2012
• 年：2012
• 卷：56
• 期：2
• 页码：598-614
• 全文大小：1037 K

文摘

Online advertising is a rapidly growing industry currently dominated by the search engine ¡¯giant?Google. In an attempt to tap into this huge market, Internet Service Providers (ISPs) started deploying deep packet inspection techniques to track and collect user browsing behavior. However, these providers have the fear that such techniques violate wiretap laws that explicitly prevent intercepting the contents of communication without gaining consent from consumers. In this paper, we explore how it is possible for ISPs to extract user browsing patterns without inspecting contents of communication.

Our contributions are threefold. First, we develop a methodology and implement a system that is capable of extracting web browsing features from stored non-content based network traces, which could be legally shared. When such browsing features are correlated with information collected by independently crawling the Web, it becomes possible to recover the actual web pages accessed by clients. Second, we evaluate our system on the Internet and check that it can successfully recover user browsing patterns with high accuracy.