Taboo tattoos? A study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff
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- 作者：Chris Baumanna ; b ; chris.baumann@mq.edu.au" class="auth_mail" title="E-mail the corresponding author ; Andrew R. Timmingc ; art2@st-andrews.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Paul J. Golland ; p.gollan@uq.edu.au" class="auth_mail" title="E-mail the corresponding author
- 关键词：Body art ; Discrimination ; Front line staff ; Gender ; Intersectionality ; Tattoos
- 刊名：Journal of Retailing and Consumer Services
- 出版年：2016
- 出版时间：March 2016
- 年：2016
- 卷：29
- 期：Complete
- 页码：31-39
- 全文大小：784 K
文摘
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Tested gendered effects of visibly tattooed employees on consumers’ preferences.
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Experiment with front line staff in two job contexts: surgeon and mechanic.
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Three dimensions crucial: (a) job context, (b) sex of face, (c) stimulus.
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Found intersectionality of gender-based and tattoo-based discrimination.
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Consumers have a negative reaction to body art. Perceptions of tattoos on male and female front line staff differ significantly.