文摘
The present study investigated the effect of taxing high-energy dense products and subsidizing low-energy dense products on changes in calorie consumption. More specifically, we hypothesized that ¡®more impulsive?individuals were less influenced by such pricing strategies compared to ¡®less impulsive?individuals. Contrary to our hypothesis, results showed that ¡®more impulsive?individuals adjusted their calorie consumption with regard to price changes whereas ¡®less impulsive?participants were less influenced by price changes. Furthermore, taxing high-energy dense products was more successful in reducing calorie consumption than subsidizing low-energy dense products.