Pro-environmental purchase behaviour: The role of consumers' biospheric values

详细信息    查看全文

• 作者：The Ninh Nguyen ; ^{theninhnguyen@swin.edu.au" class="auth_mail" title="E-mail the corresponding author} ; Antonio Lobo ^{alobo@swin.edu.au" class="auth_mail" title="E-mail the corresponding author} ; Steven Greenland ^{sgreenland@swin.edu.au" class="auth_mail" title="E-mail the corresponding author}
• 关键词：Pro-environmental purchase behaviour ; Biospheric values ; Past purchase behaviour
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2016
• 出版时间：November 2016
• 年：2016
• 卷：33
• 期：Complete
• 页码：98-108
• 全文大小：510 K

文摘

This paper presents a unique model which investigates the effects of consumers' biospheric values on their purchase behaviour of energy efficient household appliances. Data were obtained in Vietnam from 682 shoppers in large electronic appliance stores. The findings reveals that biospheric values encourage active engagement in pro-environmental purchase behaviour by enhancing consumers' attitudes towards environmental protection, their subjective norms and environmental self-identity, and by mitigating their perceived inconvenience associated with eco-friendly products. Additionally, these findings were moderated by consumers' past purchase behaviour. The implications for retailers, marketers and other stakeholders are discussed and future research directions presented.