A multimodal approach to context is essential to the decoding and appreciating of Hajjaj's editorial cartoons.
The study provides fresh insights into how verbal, visual, and socio-cultural modes contribute to the message of the cartoon.
Hajjaj's cartoons challenge readers through an implicit political criticism embedded within the broader framework of social criticism.
The study yields an inventory of linguistic characteristics and stylistic techniques such as word play, pun, and spoonerism.
The results of this study help explain the uniqueness and popularity of Hajjaj's cartoons.