The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours

详细信息    查看全文

• 作者：Min-Seong Kim^a ; ^{minseong@ufl.edu} ; Hyung-Min Kim^b ; ^{hkim123@gsu.edu}
• 关键词：Online fan community ; Fan identification ; Celebrity trust ; Loyalty ; Cooperation
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：68
• 期：Complete
• 页码：232-243
• 全文大小：613 K
• 卷排序：68

文摘

Social interaction significantly influenced fan community identification (FCI) and fan community trust (FCT). Information quality had positive effects on FCI, FCT, and celebrity trust (CT). Contents significantly affected CT and FCT. FCI had positive effects on CT, FCT, loyalty, and cooperation. CT and FCT significantly influenced loyalty and cooperation, respectively.