Pricing and effort decisions in a closed-loop supply chain under different channel power structures
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- 作者：Juhong Gao gaojuhong@tju.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Hongshuai Han ; hanhongshuai@yeah.net" class="auth_mail" title="E-mail the corresponding author ; Liting Hou hoult1989@tju.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Haiyan Wang haiyanwang666@163.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Closed-loop supply chain ; Channel power structures ; Decision-making ; Collection effort ; Sales effort ; Game theory
- 刊名：Journal of Cleaner Production
- 出版年：2016
- 出版时间：20 January 2016
- 年：2016
- 卷：112
- 期：part_P3
- 页码：2043-2057
- 全文大小：2019 K
文摘
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A closed-loop supply chain with price and effort dependent demand is explored.
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The pricing, sales effort and collection effort decisions are investigated.
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The impact of channel power structure on channel decisions and profits is examined.
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The best channel power structure varies with the effect of effort on demand.
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Low price promotion strategy can coordinate the closed-loop supply chain.