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A word class="mathmlsrc">class="formulatext stixSupport mathImg" data-mathURL="/science?_ob=MathURL&_method=retrieve&_eid=1-s2.0-S0166218X16301275&_mathId=si15.gif&_user=111111111&_pii=S0166218X16301275&_rdoc=1&_issn=0166218X&md5=f777794d6a709c64da49374efb32fe5b" title="Click to view the MathML source">w=w1w2⋯wnclass="mathContainer hidden">class="mathCode"> is alternating if either class="mathmlsrc">class="formulatext stixSupport mathImg" data-mathURL="/science?_ob=MathURL&_method=retrieve&_eid=1-s2.0-S0166218X16301275&_mathId=si16.gif&_user=111111111&_pii=S0166218X16301275&_rdoc=1&_issn=0166218X&md5=b8b3ed45f71f14b42518710d876f0c84" title="Click to view the MathML source">w1<w2>w3<w4>⋯class="mathContainer hidden">class="mathCode"> (when the word is up-down) or class="mathmlsrc">class="formulatext stixSupport mathImg" data-mathURL="/science?_ob=MathURL&_method=retrieve&_eid=1-s2.0-S0166218X16301275&_mathId=si17.gif&_user=111111111&_pii=S0166218X16301275&_rdoc=1&_issn=0166218X&md5=47c8973494981d3b74a3a57cb3cbcc95" title="Click to view the MathML source">w1>w2<w3>w4<⋯class="mathContainer hidden">class="mathCode"> (when the word is down-up). In this paper, we initiate the study of (pattern-avoiding) alternating words. We enumerate up-down (equivalently, down-up) words via finding a bijection with order ideals of a certain poset. Further, we show that the number of 123-avoiding up-down words of even length is given by the Narayana numbers, which is also the case, shown by us bijectively, with 132-avoiding up-down words of even length. We also give formulas for enumerating all other cases of avoidance of a permutation pattern of length 3 on alternating words.