Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
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- 作者：Sarah Quintona ; sequinton@brookes.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Damien Wilsonb ; wilsodam@sonoma.edu" class="auth_mail" title="E-mail the corresponding author
- 关键词：Social media networks ; LinkedIn ; Netnography ; Business relationships ; Wine industry ; Business performance enhancement
- 刊名：Industrial Marketing Management
- 出版年：2016
- 出版时间：April 2016
- 年：2016
- 卷：54
- 期：Complete
- 页码：15-24
- 全文大小：400 K
文摘
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We conceptualise the use of social media networks for business.
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We identify key tensions in the business relationship and social media network literature.
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A model is created of performance enhancement via social media networks.
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An illustration of the wine industry's use of business social media networks
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Business social media networks do create business performance enhancement.